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  • 11/26/2018 6:00 AM | ShaChena Gibbs (Administrator)

    How to Stand Out In a Crowd of Other Women Entrepreneurs

    by ShaChena Gibbs

    Have you ever just browsed your social media wall and notice how most of the women owned business look the same and from the outside looking in, operate the same? I mean even the branding? I have and it makes me wonder how these women entrepreneurs are standing out or rather doing business differently.

    As more and more of the female population decides to start a business, it gets harder to stand out in a crowd of other women entrepreneurs. One of the reasons why is because many are duplicating what they see and not learn. The upcoming entrepreneurs watch what’s going on in the market and decide to implement what they see much like children.

    There are ways that you can position yourself and your business to stand out from other women entrepreneurs in your industry.

    However, it can be done. Here are a few suggestions to get you started.


    Research your market and learn what the proper industry practices is online and offline. Learn more about what your competition is doing right and what they are missing and fill in the pieces for your target market.


    Always be educating yourself so that you can have better conversations, elevate your business and yourself.

    Remember Who You Are

    Practice your morals and beliefs. Don’t allow yourself to become a fake in the industry. Your audience will know and this will drive them in a different direction. If you are not a woman who cares for the latest fashions or weaves and just love to look nice and be comfortable….then do so. Be your brand.

    Be Consistent

    Whatever you promise to your customers, clients, market, partners then deliver and keep on doing so. If you post daily and then you start posting weekly, believe someone will notice. And if you have a relationship with your community they will inquire about the change. If you are closed on Monday’s and open all week, keep it that way. Don’t change up out of nowhere without giving your community notice. People like consistency even if they are not yet your customers.

    Utilize Social Media

    Social media can be used for so much more than keeping in touch with friends and family. Create pages for both yourself and your business on multiple social media sites (Facebook, LinkedIn, Google+, etc.). Then, share content that shows off the things that you have to offer.

    Be sure to highlight ways that you are different than your competition. For example, if you’re the only day care service in your town that also provides transportation, be sure to bring that up in your posts.

    Keep Your Promises

    Clients and customers alike will notice when you deliver on every aspect of a promise that you make to them. Make sure that you finish everything that you start, and that you get it done in a timely manner. People remember that you were true to your word, and keep that in mind when deciding who to do business with in the future.

    Go the Extra Mile

    Doing more than is expected of you when working with clients or customers is a sure way to set yourself and your business apart from competitors in your field. If you can offer an extra feature or service that your competitors don't, that's an excellent point to make when trying to “sell” yourself to potential customers.

    Listen to Feedback

    Even if you are successful when you launch your business, you won't be able to keep up with the changing landscape if you aren't able to adapt as a business owner. Take every opportunity that you can to collect feedback from customers and other businesses that you work with.

    One way to do this is to provide customers with a satisfaction survey, either in person or via email. Make sure to include a section that lets the customer fill in suggestions on how you could improve your service. Not only will this give you an idea of how you can do better, it also lets your customers know that their opinion matters to you.

    These are just a few ways to help to ensure that you stand out among the sea of female entrepreneurs. Yes, competition is fierce. But, that doesn't mean you can't be successful. With perseverance and due diligence, chances are you'll realize continued growth along your well-deserved journey to success.

    By ShaChena Gibbs

    Business Strategist

    Entrepreneur, Educator, Author and Association Executive, ShaChena Gibbs is helping women across the world with starting, growing, running and profiting successful business from home. 

    ShaChena Gibbs is the Founder of Real Sisters Rising Women Business Association an award winning women's network and the Author of The CEO System.

  • 08/26/2016 2:08 PM | ShaChena Gibbs (Administrator)

    How to save Facebook Live Videos to your computer from Facebook Groups

    How to save Facebook Live Videos to your computer. No software to download.

  • 05/09/2016 9:00 AM | ShaChena Gibbs (Administrator)

    How to have your Facebook account removed after death | Facebook Legacy Contact Feature

    My Legacy Contact - A legacy contact is someone you choose to manage your account after you pass away. They'll be able to do things like pin a post on your Timeline, respond to new friend requests, and update your profile picture. They won't post as you or see your messages.

  • 04/07/2016 8:59 PM | ShaChena Gibbs (Administrator)

    7 Steps to Increase Your Google Page Rank

    By ShaChena Gibbs – Leave a Comment

    Google Page rank is based on back links. Back links are Links pointing to your website from another website. The more back links you have the higher your PR will be.

    1. Use Google+ and other social media platforms to Microblog. Microblogging is a few short sentences or post. Some may say not more than 6 sentences however some will argue more. It's up to you. When you are posting to social sites add a microblog related to the image you are posting.

    2. Publish articles or newsletters onto your Facebook Notes on your business page or personal page. You can also post articles in your Facebook or Google Groups. Even LinkedIn now you can publish your articles. When posting/sharing your work be sure to add links to your website and/or to your lead page. Use keywords for SEO purposes.

    3. Join groups and forums, groups and forums are a great way to achieve links to your website. In most forums you are allowed to have a signature and in your signature you can put a link to your website. But another important note to look on is making sure the forum is somewhat related to your website. You will still get credit if it’s not, but if it’s related to your website than you will be accomplishing two tasks at once.

    You will be advertising for your website (bringing in targeted traffic) you will also be building your websites presence. Your websites presence is very important to your survival. The more people see, or hear about your website the more credibility you will have and this increases your chances of having these visitors come back and possibly become leads.

    4. Start commenting on related blog articles. Many entrepreneurs will allow you to comment on their articles in hopes of gaining leads and engagement. When you read and comment, under you comment leave a signature and a link to your website or related site like a lead page.

    5. Submit to search engine directories. Search engine directories are a good way to get a free link to your website. They also increase your chances at being listed higher on popular search engines like Google, and overture. Most search engine directories allow you to submit to their website for free. This will allow you to increase your web presence by being listed on another search engine, and it will also be a free link. Remember the more links you have the higher your PR will be

    Related Article: Easy Home Based Business - Offline Marketing Strategies

    6. Using ezine ads (or newsletters). Creating a newsletter will probably be the most beneficial step you can take to increasing your web presence. When you create a newsletter you will be able to keep visitors coming back to your website for more by using signatures and giving special deals. Newsletters will also allow you to increase your back links. By creating a newsletter you can submit your information about your ezine to an ezine/newsletter directory. This directory will than link to your website (thus giving you a free link).

    7. Creating and publishing articles. Articles are an easy source of generating new traffic. You can include your signature in your article. This will bring in more traffic from article submission directories. Your signature usually consists of 4 to 8 lines. Usually the first line would be the title of the website that you are trying to advertise. The last line would be the link to the website and the lines in between these would be a sales pitch to draw your viewers into your website.

    Keep Rising,

    ShaChena Gibbs

     Entrepreneur, Educator, MLM Leader and Association  Executive, ShaChena Gibbs is helping women across the  world with starting a successful business from home. 

     ShaChena Gibbs is the Founder of Real Sisters Rising  Women Business Association an award winning women's network and the Author of The CEO System – Building Business Mastery.

  • 01/07/2015 8:47 AM | ShaChena Gibbs (Administrator)

    4 Ways to ensure your event will go as planned

    By ShaChena Gibbs – Leave a Comment


    4 ways to ensure your event goes wellWhen you are trying to plan a great event, you want to make sure everything is perfect so that it all go as planned. This may not always be easy and in fact you will have to work hard at it to make sure that it does go the way that you are hoping.  You should not allow yourself to get all stress out about your event.  As long as you have the right materials, a team and the work ethic to do it, you will have a great and successful time.

    There are four ways to ensure that your event will go just as you have planned. 

    1.       You will first want to make a budget. Once you know how much you can afford to spend on this special occasion, you will then be able to plan out all that you have to spend on your purchases.  This will give you some kind of start so that you can follow through on it.  It is very important to stick to your budget so that you are not forced to go over and have to find other ways to pay the extra cost.

    2.      Once you have the budget in place you will want to make a list of everything you wish to have at the event or need to get done for the event. This is the second way to ensure that everything goes as planned.  Once you have the list of all the materials and things that you need to plan out, you will then be on your way to making the most of your special occasion. You will want to figure out the different things that you will need and then go from there. This will be the best way to make sure that you are getting good deals on all the things that you are in need of.

    Make sure that you are checking things off of your list as they are done.  You will want to do this so that you are not forgetting to take care of something and this will help make sure you do not leave anything undone. You will find that planning out the event will go a lot easier and quicker when you have a great plan to move on with. This will be a very good way to stay organized and on track.

    3.      The third way to ensure that your event goes as planned is to make sure that you have a lot of help, delegate. You do not want to take on all the challenges of running an event yourself. Practice the art of delegation. You want to have as much help as you can so that you are able to make the most of your special day. You want to have friends help you out as much as possible as well as even hiring some extra hands to get everything done for you. 

    They will also be able to keep an eye on things at the event. They can watch over and make sure that all is running smoothly and if there is a problem, your help can try and fix it before you even find out about it. This will be a great help and also take some of the stress off of you when the time comes. Do not attempt to do it all yourself, you will become overwhelmed.

    4.      The fourth way to make sure that you are succeeding with your planned event is to have a lot of patience. You do not want to get yourself worked up too much. You want to make sure that you are cool, calm and collected so that you can handle any problems that may come up at the event in a professional manner. You will feel better and be able to relax when you are in control of the situation. This is something that a lot of people don’t do well and they will find out fast that they have no fun at their own party. 

    You did all this planning and hard work and you should be able to enjoy it as much as you can. Keep calm and have plenty of patience. Things are going to go wrong and there is nothing that you can do about it. All you can do is work through it and hope for the best. Rock it!  


    Keep Rising,

    ShaChena Gibbs

    Award winning entrepreneur, mentor, and Small Business Educator, ShaChena Gibbs is helping women across the US with starting a successful business from home. ShaChena Gibbs is the Founder of Real Sisters Rising, LLC an award winning Women Business Association.

  • 12/17/2014 12:04 PM | ShaChena Gibbs (Administrator)

    7 Key Reasons Why Event Marketing Should Be Part of Your Marketing Strategy

    By ShaChena Gibbs – Leave a Comment


    When it comes to any corporate or company marketing strategy you should include plenty of social and professional industry events to the list. When you add these types of events into your marketing strategy, you are able to make contacts with many other professionals and it will help your company or business flourish.

    Event MarketingOne of the biggest reasons why you include events in your marketing strategy is the fact that you make so many contacts. When you make contacts you are able to find new channels and ways to expand your business, as well as, make your business grow by reaching new markets. You never know what you can gain from having new associates.

    Another type of event is Give Back events. Having events where you give back to the community shows the public that your company or business cares. This is a key point for businesses that are big in one area. They grow and find success in the community and should give back to the community. It gives the company more of a public edge.

    Also, you should think about your competition. When you host parties and such, you will find the opportunity to mix and mingle with the competition. You can get a feeling for their next move through what the others have to say. You will find that everyone talks about everything at corporate events and you find out a lot about what people think of you and the business.

    When you through a party or professional event, you can also introduce a new product. You may find that a professional event is the perfect time to show off your new investment or allow your guests to try out a new product. It's kind of like a testing, but an unofficial one. You can get an idea of how it would sell on the market by giving it to your guests. Then you can release it or forget about it depending on your guests.

    Here is a great reason why you should add social events in your marketing it’s to keep your company name in the papers and on the minds of the community. When you do this type of marketing it is called reminder advertising. You are keeping the company and the products of the company in the minds of those who are in your target market and community.

    You should also host social events so that the community and competition knows that your company is still in the good. If you can host huge social events for the company then it means that you must be making a profit, right? Well that's what people are going to think. You should keep this in mind when it comes to any social event.

    Also, companies should through events for the company just because it is a way to give back to the employees or your dream team. They work hard all year long and a party every now and then will be a great benefit to being an employee or on your team. It will also make the company look better in the public eye. The community would be more supportive knowing that the company gives back to the community.

    There are hundreds of reasons why a company should invest in their employees/team. The more active that the company is in the community and society, the more they are going to get supported if they ever wanted to expand. With give back, professional, and social events you not only gain the public's interest, but their support as well. That could be one of the most important reasons why you would want to host events.  Events have a lot of benefits for any corporate or company's marketing strategies. Planning an event can be time consuming, but it is worth it.


    Keep Rising,

    ShaChena Gibbs

    ShaChena Gibbs | Business Coach

    Entrepreneur, mentor, and Small Business Educator, ShaChena Gibbs is helping women across the US with starting a successful business from home. ShaChena Gibbs is the Founder of Real Sisters Rising, LLC an award winning Women Business Association.

  • 12/10/2014 12:05 AM | ShaChena Gibbs (Administrator)

    Easy Home Based Business – Offline Marketing Strategies

    By ShaChena Gibbs – Leave a Comment


    The Internet has become the largest platform for communication; and has presented many business opportunities. Online home based business owners tend to limit themselves to online marketing methods only. Nevertheless, there is a huge potential to promote your home based business through some free to low cost offline marketing strategies. So what are the most effective offline marketing strategies for your home based business success?

    1. Word of mouth marketing

    Word of mouth is one of the best free advertising strategies. We all have people we interact with on a daily basis, and these are potential customers. Make a list of all the people you know or interact with and how can you best tell them about your home business. Be passionate about your internet business and always be prepared to tell someone about it when an opportunity to do so presents itself!

    2. Mail out newsletters, flyers and postcards

    Mailing out newsletters, flyers and postcards can be effective if you target it to your niche market. You could create one to distribute to local day care centers just as an example - and in your newsletter or flyer, highlight the benefits of your online business to the targeted group, for example earning money at home for stay at home moms or dads. Posting your home based business website on bulletin boards can also be effective.

    3. Give away free branded ‘stuff’

    You can promote your business by having your website on all your stationery, all written communication and other items you can give away for free. If you want to get a lot of people to know about your home based business, you will need to come up with some creative ways of promoting your website. You can be limited only by your imagination. Have your business cards with your home based business website. Give them out to people you meet, leave them about where you can, such as in your local coffee shop.

    4. Newspapers and magazines

    Local newspapers are good for advertising your online business. Most local papers have ‘home business opportunities’ section, so you run a regular classified advertisement. In addition, contact your local newspaper or business-oriented magazine and let the business editor know you have a new business and web site and what you offer. Local newspapers are frequently interested in featuring local business people and their accomplishments. This is free advertising and should always be used. You can also contact your local magazine and offer to write a monthly or weekly guest column for them, and include your ‘author bio’ and home based business website.

    5. Joint ventures with offline businesses

    You can get into a joint venture partnership with an offline business which sells a complementary product or service to your home based business target market. If you can identify a partner that best fit your business, this is an important offline marketing strategy that can help you succeed in your home based business by enabling you to reach potential customers that you could not reach before and by adding more value to your business services. As an example, if you have a website selling fitness/health products or tips, you could prepare a leaflet and make a deal with an offline local fitness/health shop where they giveaway your leaflet to their shoppers with each purchase.

    The offline marketing strategies outlined above can help you grow your home based business tremendously. Many entrepreneurs have used these strategies a lot and they work well. So what are you waiting for? Get out there and promote your business offline!!


    Keep Rising,

    ShaChena Gibbs

    ShaChena Gibbs, CEO Founder | Association Executive

    Entrepreneur, Educator and Association Executive, ShaChena Gibbs is helping women across the world with starting a successful business from home. ShaChena Gibbs is the Founder of Real Sisters Rising Women Business Association an award winning women's network.

    Entrepreneur, Educator and Association Executive, ShaChena Gibbs is helping women across the world with starting a successful business from home. ShaChena Gibbs is the Founder of Real Sisters Rising Women Business Association an award winning women's network. - See more at:
    Entrepreneur, Educator and Association Executive, ShaChena Gibbs is helping women across the world with starting a successful business from home. ShaChena Gibbs is the Founder of Real Sisters Rising Women Business Association an award winning women's network. - See more at:
    Entrepreneur, Educator and Association Executive, ShaChena Gibbs is helping women across the world with starting a successful business from home. ShaChena Gibbs is the Founder of Real Sisters Rising Women Business Association an award winning women's network. - See more at:

  • 12/03/2014 10:43 PM | ShaChena Gibbs (Administrator)

    Success In The Home Business Owner's Eyes

    By ShaChena Gibbs - Leave a Comment 


    Success lies in the eye of the beholder. Or maybe that's just beauty. We all define success differently. Some define it according to a bottom dollar amount. Did the home business owner earn more than he spent? Some will define it according to time. Did the home business owner spend time with his kids this week? Did she log in a date with her mate? Some will define it simply according to relationships. Do his kids like him? Does his wife not want to kill him this week? Some may define it based on accomplishments. Did she reach her goals this week? Home business owners have found success in several arenas with some simple principles.

    Balance Work at Home and Family | #wahm #workfromhome #business #entrepreneurFirst and foremost, successful home business owners find a way to balance family and work. They remember why they started working from home in the first place. Few home business owners choose to work from home because they have lost their job and had no other choice but to open their own business and work from home. Just about anyone can get a job if he really wants to. Many home business owners typically begin to work from home for one or two reasons: to be their own boss and to spend time with their family. These home business owners find a way to both work hard and play hard. They take their business and family time seriously.

    Secondly, successful home business owners read. They educate themselves on business practices, money management, and even family life. Home business owners know they must read trade publications to stay ahead of their industry. They understand the value of seeking out wisdom in various arenas of life. Additionally, the successful home business owner knows that she will grow as a person and an entrepreneur when she applies whatever she learns to her business and family life. She studies those who have succeeded at what she wants she has interest in. She recognizes their habits, demeanor, and practices, and she mimics them with great detail all while make it her own.

    Finally, a successful home business owner manages her money.
    She understands the need to manage money both at home and in the home office. Before she spends her money on bills or desires, she first writes out a budget. She involves her family in the personal budget, and she involves her professional team in the business financial activities. She will show her family how they are spending money at home and receive their input on the budget. In the same way, she may involve her family in the business as well, hiring her kids as associates or minor labor, thus giving them the opportunity to learn about money management as well, with the first lesson being the correlation between hard work and money.

    Success truly does lie in the eye of the beholder. Some people might deem a woman who makes only $40K while spending the vast majority of her time at home a failure, and yet others deem her strong family relationship a success. Thus with this in mind, the home business owner must first of all define his concept of success, and then take the necessary steps to become successful in his own eyes. Lastly but not least, a smart and successful home business owner creates systems for their home and business that contributes to creating balance.

    Keep Rising,

    ShaChena Gibbs

    Entrepreneur, Educator and Association Executive, ShaChena Gibbs is helping women across the world with starting a successful business from home. ShaChena Gibbs is the Founder of Real Sisters Rising Women Business Association an award winning women's network.

  • 09/22/2014 1:57 PM | ShaChena Gibbs (Administrator)

    Don't forget the Personal Touch

    by Cee Cee Caldwell Miller - NJ Member

    What has been one (1) marketing strategy that has helped your home business succeed?

    Cee Cee Caldwell Miller - Customer AppreciationFor me the one strategy that has helped me is : THE PERSONAL TOUCH. In the wake of the technology avalanche business owners rely so heavily on email, chat, text messaging, virtual assistants and systems just to name a few, which are all very much needed in building business and continued growth. However, I believe that The Personal Touch is critical to any business success. I feel that business owners hide behind their computers screen and stay submerged too long in cyberspace, that they forget to come up for air and connect with people who are buying their products or services.

    To me my clients/customers are the reason I started my business so therefore, I must make them a priority and let them know that I value their business.

    There are simple ways to stay in touch with customers/clients on a consistent basis:

    - Send a birthday card
    - Send a thank you note personally written by you
    - Give them a gift for being a VIP client/customer
    - Call them on the phone and make them feel special

    These are just some suggestions on how you can connect with your client/customer base. As a small business owner you must realize that you need to set your self apart from your competition especially the Big Shots. You do this my adding The Personal Touch and trust me it will mean a great deal to your clients/customers. They don't care how much you know, they want to know how much you care. Add meaning to their lives, solve a problem and provide value and you will have a LOYAL Client/Customer for Life.

    Cee Cee Caldwell-Miller - Holistic Practitioner

  • 08/17/2014 2:24 PM | ShaChena Gibbs (Administrator)
    How to create a Retention Strategy

    by ShaChena Gibbs

    Being is business isn’t just about getting a customer, selling him something and moving onto the next one. It’s all about making sure that your customers keep coming back to you … and spend more money!

    But how can you make sure that your customers stay customers for life? What strategies can you put into practice to keep bringing them back for more? A planned customer retention program is something every established small business should have in place. That sounds great, but what is a retention plan and what should it include?

    Do the Groundwork

    Cutomer Retention on Real Sisters Rising.comBefore starting a retention program, you need to understand where your business stands now as regards its retention track record. Ask yourself these 3 questions:

    1. Do you know how many customers you have lost in the last 12 months?

    2. If you do know how many, do you know why they stopped dealing with you?

    3. Have you ever quantified the impact these losses have had on your bottom line?

    Before you can put an effective retention plan in place, you have to answer these questions. They are the key to understanding and implementing an effective retention strategy. Let’s look at each of them in turn.

    How Many Have You Lost?

    It’s essential you know how many people stop doing business with you at any one time. Keep a database of all your frequent customers; how often they buy; what they buy and in what quantity. Every month review the information and see if you can spot any worrying trends. Has the average order value been declining over the last 3 months? Has one customer’s regular order dried up altogether? If someone orders a large range of items each month but suddenly stops purchasing one particular range, why?

    If you can’t track the customers you are loosing, how can you keep them or tempt them back?

    Why Have They Turned Their Back On You?

    Armed with the information on who’s deserting you, the fight back can start in earnest! There are sometimes very good reasons why business can dry up – the owner could have died, moved away, or closed down. Not a lot you can do about that! But what about more worrying reasons? Your product quality has gone down hill; the customer feels he is no longer getting value for money; your general service levels have declined. These are areas you have to know about, so you can get the business back on track.

    If you see a slippage in business and you can identify who is contributing to it, then pick up the phone and get talking! Find out what the problem is. If you can bring them back into the fold, then great but if it’s genuinely too late, then at least you have gathered some important knowledge about where the business is going wrong.

    What Has It Cost You?

    You may be thinking that the odd customer here and there is not going to have a major impact on your lifestyle. Think again! Remember, it’s not just one sale, it’s a lifetime of sales that you are loosing. Supposing a customer spends $1,000 per month with you. He walks away into the sunset and you never see him again. Imagine that he could have been doing business with you for the next 20 years – that’s $240,000!

    Interested now? Well you should be! Working out the financial impact of loosing just one customer can really bring home the impact on the business. This should get you into action and get you working on a retention plan.

    Your Retention Plan

    Having now convinced you that you need a Customer Retention Plan, what exactly should it include?

    1. Have a system in place which allows you to answer all the questions we have just reviewed. Understand what is going on in the business, so you can identify and put matters right. Make sure you know who you lost, why you lost them and how much it has and will cost you

    2. Get your staff together on a regular basis and remind them of the importance of retaining your customers. If you don’t get them on board then you have no hope

    3. During your staff meetings hold brainstorming sessions so everyone can come up with ideas on how to hold onto your customers

    4. Implement the good ideas and measure the results so you know what is working and what is not

    A good retention plan can be just as effective as a good marketing plan; they achieve the same results – a contribution to profit. So, sit down and have a think about the steps you can put in place to keep your customers.

    I saw a sign in shop one day, it said, “It’s not how many come in, it’s how many come back that’s important.” Doesn’t that say it all!


    Keep Rising,

    ShaChena Gibbs

    Entrepreneur, mentor, and Small Business Educator, ShaChena Gibbs is helping women across the US with starting a successful business from home. ShaChena Gibbs is the Founder of Real Sisters Rising, LLC an award winning Women Business Association.

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