Easy Home Based Business – Offline Marketing Strategies
By ShaChena Gibbs – Leave a Comment
The Internet has become the largest platform for communication; and has presented many business opportunities. Online home based business owners tend to limit themselves to online marketing methods only. Nevertheless, there is a huge potential to promote your home based business through some free to low cost offline marketing strategies. So what are the most effective offline marketing strategies for your home based business success?
1. Word of mouth marketing
Word of mouth is one of the best free advertising strategies. We all have people we interact with on a daily basis, and these are potential customers. Make a list of all the people you know or interact with and how can you best tell them about your home business. Be passionate about your internet business and always be prepared to tell someone about it when an opportunity to do so presents itself!
2. Mail out newsletters, flyers and postcards
Mailing out newsletters, flyers and postcards can be effective if you target it to your niche market. You could create one to distribute to local day care centers just as an example - and in your newsletter or flyer, highlight the benefits of your online business to the targeted group, for example earning money at home for stay at home moms or dads. Posting your home based business website on bulletin boards can also be effective.
3. Give away free branded ‘stuff’
You can promote your business by having your website on all your stationery, all written communication and other items you can give away for free. If you want to get a lot of people to know about your home based business, you will need to come up with some creative ways of promoting your website. You can be limited only by your imagination. Have your business cards with your home based business website. Give them out to people you meet, leave them about where you can, such as in your local coffee shop.
4. Newspapers and magazines
Local newspapers are good for advertising your online business. Most local papers have ‘home business opportunities’ section, so you run a regular classified advertisement. In addition, contact your local newspaper or business-oriented magazine and let the business editor know you have a new business and web site and what you offer. Local newspapers are frequently interested in featuring local business people and their accomplishments. This is free advertising and should always be used. You can also contact your local magazine and offer to write a monthly or weekly guest column for them, and include your ‘author bio’ and home based business website.
5. Joint ventures with offline businesses
You can get into a joint venture partnership with an offline business which sells a complementary product or service to your home based business target market. If you can identify a partner that best fit your business, this is an important offline marketing strategy that can help you succeed in your home based business by enabling you to reach potential customers that you could not reach before and by adding more value to your business services. As an example, if you have a website selling fitness/health products or tips, you could prepare a leaflet and make a deal with an offline local fitness/health shop where they giveaway your leaflet to their shoppers with each purchase.
The offline marketing strategies outlined above can help you grow your home based business tremendously. Many entrepreneurs have used these strategies a lot and they work well. So what are you waiting for? Get out there and promote your business offline!!
Entrepreneur, Educator and Association Executive, ShaChena Gibbs is helping women across the world with starting a successful business from home. ShaChena Gibbs is the Founder of Real Sisters Rising Women Business Association an award winning women's network. http://www.realsistersrising.com