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7 Key Reasons Why Event Marketing Should Be Part of Your Marketing Strategy

12/17/2014 12:04 PM | ShaChena Gibbs (Administrator)

7 Key Reasons Why Event Marketing Should Be Part of Your Marketing Strategy

By ShaChena Gibbs – Leave a Comment


When it comes to any corporate or company marketing strategy you should include plenty of social and professional industry events to the list. When you add these types of events into your marketing strategy, you are able to make contacts with many other professionals and it will help your company or business flourish.

Event MarketingOne of the biggest reasons why you include events in your marketing strategy is the fact that you make so many contacts. When you make contacts you are able to find new channels and ways to expand your business, as well as, make your business grow by reaching new markets. You never know what you can gain from having new associates.

Another type of event is Give Back events. Having events where you give back to the community shows the public that your company or business cares. This is a key point for businesses that are big in one area. They grow and find success in the community and should give back to the community. It gives the company more of a public edge.

Also, you should think about your competition. When you host parties and such, you will find the opportunity to mix and mingle with the competition. You can get a feeling for their next move through what the others have to say. You will find that everyone talks about everything at corporate events and you find out a lot about what people think of you and the business.

When you through a party or professional event, you can also introduce a new product. You may find that a professional event is the perfect time to show off your new investment or allow your guests to try out a new product. It's kind of like a testing, but an unofficial one. You can get an idea of how it would sell on the market by giving it to your guests. Then you can release it or forget about it depending on your guests.

Here is a great reason why you should add social events in your marketing it’s to keep your company name in the papers and on the minds of the community. When you do this type of marketing it is called reminder advertising. You are keeping the company and the products of the company in the minds of those who are in your target market and community.

You should also host social events so that the community and competition knows that your company is still in the good. If you can host huge social events for the company then it means that you must be making a profit, right? Well that's what people are going to think. You should keep this in mind when it comes to any social event.

Also, companies should through events for the company just because it is a way to give back to the employees or your dream team. They work hard all year long and a party every now and then will be a great benefit to being an employee or on your team. It will also make the company look better in the public eye. The community would be more supportive knowing that the company gives back to the community.

There are hundreds of reasons why a company should invest in their employees/team. The more active that the company is in the community and society, the more they are going to get supported if they ever wanted to expand. With give back, professional, and social events you not only gain the public's interest, but their support as well. That could be one of the most important reasons why you would want to host events.  Events have a lot of benefits for any corporate or company's marketing strategies. Planning an event can be time consuming, but it is worth it.


Keep Rising,

ShaChena Gibbs

ShaChena Gibbs | Business Coach

Entrepreneur, mentor, and Small Business Educator, ShaChena Gibbs is helping women across the US with starting a successful business from home. ShaChena Gibbs is the Founder of Real Sisters Rising, LLC an award winning Women Business Association.