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  • 08/27/2012 2:00 PM | ShaChena Gibbs (Administrator)
    7 List Building Strategies
    by ShaChena Gibbs

    Do you even know what list building is? Are you just starting out building your mailing list? Don't know where or how to start generating a list?

    List Building TipsBuilding a list of followers in business these days seem to be a must have. Everyone wants to know how many subscribers you have? Some will not work with you unless you have thousands of subscribers on your list.

    List Building means to invite your target audience to join your mailing list by opting into an email program. When they opt in, this means they are interested in knowing what you have to offer.  That is as simple as I can get.

    There are many ways to build your list. I mean it takes work and it's not hard. Either you can block out about an hour or less in your day to focus on list building or you can hire someone else to do it for you.

    Here are 7 List Building Strategies you can try today!
    1. When you are having a Free Online Event. Try Using your email auto responder to host the event, oppose to creating an Eventbrite or other like site. Have the guest Opt into the auto responder such as Aweber and once they sign up the event details will be emailed to them immediately.
    2. When you are hosting a free live event you can do the same as above for the Online Events.
    3. Add to your email auto responder. Say Thank You for Contacting. We would like to show you our appreciation and offer you this special gift, then include the direct link.
    4. Add "Join Our Mailing List and Receive a Special Gift" or similar to your email signature along with the direct link for easy sign ups.
    5. Create related post for Social Media and included the link for easy sign ups.
    6. Comment on other Blogs. When you comment leave your signature and include your Free Newsletter & Special Gift with the direct link.
    7. When you are commenting on Fan Pages for the first time, invite your new friends to get your Free Special Offer. Grow your list!

    Start working on building your list. There are many successful entrepreneurs who can not receive certain sponsorships unless they have well over 100,000 subscribers. Remember be creative and get to creating a list.

    If you are not on my list and would love to receive your Special Gift, join us now and get your copy of "10 Networking Strategies for Women Entrepreneurs

    © Real Sisters Rising, LLC 2012 All Rights Reserved

    ShaChena GibbsEntrepreneur, mentor, and Small Business Educator, ShaChena Gibbs is helping women across the US with starting a successful business from home. ShaChena Gibbs is the Founder of Real Sisters Rising, LLC an award winning National Organization for Women Entrepreneurs.

  • 08/03/2012 12:03 PM | ShaChena Gibbs (Administrator)
    Extreme Marketing Explosion

    Real Sisters Rising Freebie Friday

    Inspired by List a Palooza, Pj Van Hulle

    Hey Superpreneurs, Let's have fun and grow our list...Together!

    Many of us have Irresistible Giv A Ways on our websites and we need subscribers to opt I right?

    Well, if we work together we can achieve that goal. After all we all have the same goal?!

    Let's Get Started!

    Step 1: Click Comment below and tell us Who your Target market is. 

    My target market is women entrepreneurs, earning $35,000, in the east coast area, who seriously wants help in starting, growing, and running their business.

    Step 2: When you complete your comment, this is how you should leave your signature:

    ShaChena Gibbs

    The Mega Coach for Women

    Real Sisters Rising, LLC

    Get Your Free Report

    "10 Networking Strategies for Women"

    Step 3: Check out the Freebies of other Friday Freebie Commenters. Visit their blogs and leave insightful comments.

    By commenting on other peoples’ blogs:

    1. You are gaining exposure and visibility to people that read that blog post in the future.

    2. You help them improve their website ranking.

    3. You are also gaining more visibility for your website in the search engines.




  • 07/25/2012 10:35 AM | ShaChena Gibbs (Administrator)

    ShaChena Gibbs | Social Media Marketing

    Learn How to Master Your Social Media Marketing

    with ShaChena Gibbs

    On Saturday, August 11, 2012

    You will be learn many ways to enhance your Social Media Strategies such as....

    • Facebook Secrets every entrepreneur should know.
    • How to integrate your social media communities to save you time.
    • Leveraging your time on with Social Media with 3rd Party Sites.
    • How to measure your Rate of Engagement for more effective communication.
    • How to grow your Twitter Following and FAST!

    WomShaChena Gibbs | Extreme Marketing Explosion | Social Media Marketingen’s Empowerment Advocate & Social Media Maven, ShaChena Gibbs is the creator and founder of Real Sisters Rising's Networking Organization.

    Real Sisters Rising's National Networking Organization for Women Entrepreneurs is an association designed for new & mid level entrepreneurs who are seriously seeking assistance in professional growth.

    They support women entrepreneurs with business development, training and member to member support. ShaChena is a sought after speaker and networking guru.


  • 07/01/2012 7:16 PM | ShaChena Gibbs (Administrator)

    “Discover the Hidden Gold in Your E-mail List”

    By PJ Van Hulle

    You’ve probably heard that, “the fortune is in the follow up,” but if you’re like most of the 1,000’s of entrepreneurs I’ve worked with over the last 11 years, your follow up systems leave something to be desired.

    Here’s why “the fortune is in the follow up,” and what that looks like… 

    According to my friend and online marketing expert, Vrinda Normand, in most niche markets, or the specific group of people you serve:

    3% are actively shopping for what you offer

    7% are aware and open to your services, but not looking

    30% are not aware of their problem or your solution

    30% may know you exist, but it’s not the right time

    30% are simply not a fit

    This means that if you’re not following up, you’re leaving behind the 67% of people that might be ready to sign up for your products or services down the road!

    When you follow up consistently, you will stay in front of these people.  Maybe they’re not ready now, but when they are ready, you’ll be at the top of their mind and therefore you’ll be the one they hire over someone that didn’t follow up.

    Imagine how much more money you could put in your pocket just by staying in touch with those 67% of people who may need you in the future.

    The easiest and most effective way to follow up and nurture those relationships is to build an e-mail list of clients and potential clients who have “opted in” and given you permission to send them e-mails.

    A good rule of thumb for monetizing your list is to shoot for $1 per subscriber, per month.  So if your goal is to generate $10,000 per month in income, focus on growing your e-mail list to 10,000 subscribers.

    With a profitable e-mail list you can:

    ● Fill your seminars and programs

    ● Attract more clients and sales

    ● Turn current clients into repeat clients

    ● Promote other peoples’ programs that you believe in and earn $1,000′s in affiliate commissions

    Building your list is like taking advantage of compound interest.  The sooner you start, the better.  And the longer you nurture your list, the more profitable it will be.

    To quantum leap your e-mail list to the next level, I recommend participating for FREE in the List-a-Palooza 90 Day List-Building Challenge.

  • 06/27/2012 8:05 AM | ShaChena Gibbs (Administrator)

    Successful Secrets to Customer Retention

    By ShaChena Gibbs, Small Business Educator

    Retention BlogFor many business owners, getting the customer is really easy, some are born sales people. They may even be some kind of people magnet.

    However, do you have repeat business? Are your customers loyal to you? How do you keep your customers informed? Do you make your customers feel special, like their opinion counts?

    Customer Retention is a very key step to business growth. This is also an area many of us entrepreneurs seem to miss. We must pay close attention to our customers’ wants and needs.

    Knowing what works for your customers and what does not will assist you in the future planning of your business.  We must pay close attention to our customers. If you are having trouble in this area, try some or all of these tips I am sharing with you. I recommend you get a journal and take not of which idea works for your business and which does not.

    • Plan a Customer Appreciation Day/Night. Give a special discount on the most ordered product or service.
    • Order some awesome promotional items to give away.
    • Ask for customers opinions on new products on your Twitter or Facebook Fan Page.
    • Start a Customer Birthday Club. Send a really attractive card to your customer email or direct mail.
    • Post a picture of your most frequent customer on the wall or website.

    Remember the most important goal here is to keep in touch with your customers. Let them know you did not forget about them and they are the reason your company is still growing. There is nothing wrong with showing customer appreciation.


    © Real Sisters Rising, LLC 2012 All Rights Reserved

    ShaChena GibbsEntrepreneur, mentor, and Small Business Educator, ShaChena Gibbs is helping women across the US with starting a successful business from home. ShaChena Gibbs is the Founder of Real Sisters Rising, LLC an award winning National Organization for Women Entrepreneurs.

  • 06/16/2012 9:41 AM | ShaChena Gibbs (Administrator)

    Happy Father’s Day to all our great and supportive Dad’s.

    Fatherhood Meets Success & Drive

    By ShaChena Gibbs

    Many men have started businesses for various reasons. However, something changes about their passion when major life changes occur. Not only the passion but their why changes. The way they move change and then their mindset also shift. Once these men become DAD’S everything in life has a new and greater meaning.

    Here are some major players in the entrepreneur realm who shares with us how fatherhood played a major role in the success of their business.

    1. Balancing Dad Duty and Success

    Early JacksonOften we are faced with the choice of pursing our dreams and in turn being able to provide a better future for our families or being home more. The objective is to build a supportive foundation with your family before hand that sustains your efforts outside the home. We usually fail simply because we don't communicate with our family about our intentions. We keep them in the dark with the hope they will see the end result. But by having these conversations ahead we avoid misunderstandings and win.

    Early Jackson | New Direction Coaching Associates |

    2. College Bound

    Derrick M. GuestMy driving force for building a successful business is my 11 1/2 year old daughter. I want to be able to send her to an excellent college without worrying about the cost of tuition. Tuition cost a lot of money and I can only imagine how much it will cost when she is ready to go. Every time I speak at an event, do a presentation; teach business owners the driving force is knowing I am building my brand for my daughter.

    Derrick M. Guest | Griot's Roll Film Production & Services Inc. |                                               

    3. Lessons on Leaving a Legacy

    Will MorelandGrowing and maintaining a successful business is important to me because it gives me the flexibility to be more involved in my children's lives. I create schedules that allow me to be a part of the meaningful events they have going on in their lives. It affords me the opportunity to demonstrate what is possible through dedication, patients and education. The ultimate thing that growing my business has done is given my children options in life. When they graduate college they will have a job.                                                                             

    Will Moreland | Will Moreland International, LLC |

    4. Success In Progress (S.I.P.)

    Jay DanzieFatherhood increases the burden of responsibility to become serious about succeeding in business. Knowing that there are other people you're responsible for motivates you even more. Sometimes you may fail but then you realize that true happiness happens from moment to moment. To reach a goal ultimately leads you to reach for a new one. This is why as long as we live we must always remain humble & yet thirsty as being a "Success in Progress". Have a S.I.P.?

    Author Jay Danzie | Success In Progress (S.I.P.) inc. |

    5. If You Listen, They Will Learn

    Marcus WilliamsAs a business owner of a company geared towards children; being a father has been synonymous with my actions for success. Always looking at the benefit it would bring to my own child and how I could correlate that to others children. Observing the interests, trends and behaviors of my own youth up close allow me insight into the youth of today and how to target my actions and energies to better the youth I encounter. Wanting the best for every child starts & ends with wanting the best for my own.

    Marcus Williams | Teach-Kids, LLc |

    6. Simple. Clean. Magnificent.

    Jay EverydayBeing a father to two boys gives me the drive, motivation and ambition to work harder to create that comfortable environment for my family. Fatherhood is and will always remain the strongest force that pushes me to further build my brand. I believe that we all should lay the foundation for the children and family members that we leave behind to not only carry on the brand; but to see it grow into its original end result and beyond.

    Jay Everyday | Everyday The Brand |

    ShaChena Gibbs
    Entrepreneur, mentor, and Small Business Educator,
    ShaChena Gibbs is helping women across the US with starting a successful business from home. ShaChena Gibbs is the Founder of Real Sisters Rising, LLC an award winning National Organization for Women Entrepreneurs.

  • 06/11/2012 9:00 AM | ShaChena Gibbs (Administrator)

    Top 10: Ways to Lead by Example

    by ShaChena Gibbs

    Good leaders must lead by example. Through their actions, which are aligned with what they say, they become a person others want to follow. When leaders say one thing but do another, they erode trust, a critical element of productive leadership. Here are 10 of the dozens of ways to lead by example.

    1. Take responsibility. Blame costs you your credibility, keeps team members on the defensive and ultimately sabotages real growth.

    2. Be truthful. Inaccurate representation affects everyone. Show that honesty really IS the best policy.

    3. Be courageous. Walk through fire (a crisis) first. Take calculated risks that demonstrate commitment to a larger purpose.

    4. Acknowledge failure. It makes it OK for your team to do the same and defines failure as part of the process of becoming extraordinary.

    5. Be persistent. Try, try again. Go over, under or around any hurdles to show that obstacles don’t define your company or team.

    6. Create solutions. Don’t dwell on problems; instead be the first to offer solutions and then ask your team for more.

    7. Listen. Ask questions. Seek to understand. You’ll receive valuable insights and set a tone that encourages healthy dialogue.

    8. Delegate liberally. Encourage an atmosphere in which people can focus on their core strengths.

    9. Take care of yourself. Exercise, don’t overwork, take a break. A balanced team, mentally and physically, is a successful team. Model it, encourage it, support it! 

    10. Roll up your sleeves. Like Alexander the Great leading his men into battle, you’ll inspire greatness in your company.

    Please (T)weet (L)ike on Facebook and (C)omment below!

    ShaChena GibbsEntrepreneur, mentor, and Small Business Educator, ShaChena Gibbsis helping women across the US with starting a successful business from home. ShaChena Gibbs is the Founder of Real Sisters Rising, LLC an award winning National Organization for Women Entrepreneurs.

    Author’s content used under license, © 2011 Claire Communications

  • 06/08/2012 9:09 AM | ShaChena Gibbs (Administrator)

    Run A Profitable Home Business!!

    By Deb Bixler

    In order to achieve work-at-home success on a long-term basis, you must be clear on your profitability.  Can you make a profit?

    How can you make a profitable home business when you do not know what you are spending your money on?  Very few home business consultants actually write a budget for their business, let alone have a business plan in place. 

    Write Your Home-Based Business Plan

    Creating a business plan for your home-based business is essential to business success. Many sales consultants know how much money they would like to make yet do not have that broken down into how much profit they are seeking.  In the corporate world, every successful business operates on a budget and a business plan.  This is a road map for operations.

    Most home-based business owners say, for example, I would like to bring in $1200 per month without even considering the costs involved to do that.  Still others say, I would like to have 8 shows per month, without considering what their show average is or what income level that would generate.

    It is NOT ‘how many shows?’, or ‘how much commission?’ or ‘what is your show average?’ 

    All those things play a role in profitability, yet are not the key to longevity in the industry.  The dropout rate for the home business industry would improve if more new sales consultants were taught how to make a profit and loss statement or a real budget.  You must be clear on your expenses and income in order to stick it out. 

    The clarity that a business plan or a monthly budget will bring to your business will make you more conscious of where you are spending money, how you are spending it, and what can be changed. 

    New consultants should discuss the expenses that may be involved in their new opportunity with their recruiters to get a true picture of the necessary income level to reach their goals. If you are already in business, then start a log and determine your profit or loss each month.  This time-consuming task will give you a better handle and more control of your business.  In order to make money, you must understand money. 

    Building a business without being clear on your finances is like going on vacation without knowing what the cost is to get there.  You may run out of money before arrival.  Unfortunately, that is what happens to many newbie work-at-home consultants.  They just run out of money before they achieve their goals.

    When you incorporate a written business plan into your business, you will shield your finances in the event of an IRS audit and you will also have a clearer picture of what to do in order to show a profit. 

    A good business plan includes not only projected budgets, profit and loss, it also includes actions that you will take to achieve that profit.

    To learn more about how to create a direct sales business plan template and listen to a free seminar recording visit The Cash Flow Show

    Deb BixlerDeb Bixler retired from the corporate world in 2000 to enjoy life as an entrepreneur. In the first 9 months as a home party direct seller she built a home business and sales team which provided her with an income capable of replacing her corporate business salary of $80,000 per year.

    Host of the CashFlowShow – Direct Sales Radio, Deb brings affordable direct sales education around the world.

    Deb says that when you have a plan and treat your business like a professional using best business practices that all successful businesses use, like a business plan then you will achieve professional results. Take time during your Summer months to create your business plan so that Summer does not have to be a slow time of the year.


    ShaChena Gibbs

    Entrepreneur, mentor, and Small Business Educator, ShaChena Gibbsis helping women across the US with starting a successful business from home. ShaChena Gibbs is the Founder of Real Sisters Rising, LLC an award winning National Organization for Women Entrepreneurs.

  • 06/04/2012 12:12 PM | ShaChena Gibbs (Administrator)

    Celebrating 9 years of Women Empowerment

    By ShaChena Gibbs

    OMG, I really can not believe we made it to see 9 years in business this May 2012. It wasn’t easy at all so I will not kid you. However, it was fulfilling to my spirit. Real Sisters Rising the organization and myself have come through many challenges both good and not so good.  Being able to be here today still able to operate this company with passion is such a blessing. But now it’s time for us/me to step up the GAME. Actually it’s past that time….Let’s Go RSR!

    As I am writing, I can remember many stories, events, and people who have come and gone. And I am so grateful of each of the moments. Please allow me to share a few of those awesome moments with you.

    There was a time we use to have Chapter Meetings in my apartment. When I look at the picture and some of the ladies that attended, I laugh and smile. We had a great time building relationships that are still bonded and businesses. Let’s not forget we were a tad bit thinner lol.

    Our very first signature event was The Marketing ReVue, which we use to host at Ripley Grier Studios. That event was a success. And we made a profit….woo hoo. It was also challenging for me because I am no event planner and people begin to loose interest or I wasn’t doing something right. Because the next few we planned we didn’t get a great turnout. At this first event, we also had one man attend. I was surprise he wanted to attend an all women event. Once he got there I realize his product was for women, so it all made sense.

    Another very special moment was when Lytoya Parker and myself came up with our tagline “Helping Women find the Diamond in their Destiny”. It was nothing but dedication and team work that made that happen that night. I am not going into the details here because I will talk about this in our upcoming book. Look for it fall 2012.

    When we had the second Marketing ReVue I was so amazed when one of our Maryland members came all the way to NY to attend the event. She brought her daughter with her. Unfortunately it rained that day and they had difficulties getting to the event. She missed the event. She met me at my house and I invited her and her daughter to dinner and we talked and recapped the event. I felt really bad for her because we did not consider the weather when making the arrangements. We stayed up for hours talking until she had to make her train to go back home.

    I can go on for hours sharing RSR memories with you all. But you have to wait to read the book. And next year when we celebrate our 10 year anniversary we will have so much more to be celebrating.

    RSR Queens past and present Thank You so much for coming into my life. I am nothing but grateful especially to the women who have started Chapters. Thank You!

    ShaChena GibbsEntrepreneur,author, speaker, mentor, and Small Business Educator, ShaChena Gibbs is helping women across the US with starting a successful business from home. ShaChena Gibbs is the Founder of Real Sisters Rising, LLC an award winning National Organization for Women Entrepreneurs.

  • 05/14/2012 9:49 AM | ShaChena Gibbs (Administrator)

    Developing and Online Presence for Your Ministry

    By Evangelist Cheryl Donovan

    Several people have asked, "how did you do it?" The spiritual response is through the grace of God. The realistic response is hard work, dedication, and perseverance. I think the most important thing to remember is it doesn't happen overnight. I remember a time when you'd type my name into the Google or Yahoo search engine and nothing came up. Now there are pages and pages of information about me, the ministry, and the wonderful work of everyone involved.  I have been at this consistently for the last five + years. The bottom line is content is king. the more content you place online the better. And not just on Facebook and Twitter. But I will cover this in another mailing.

    Here's what I have learned to do to build my online presence. And yes, I still do it consistently. However, I have identified tools that make it easier and free up my time to do other things. (Will cover this in another e-mail)

    1. Don't be like me, Be better than me. Be what God has called you to be. - "People have said to me, I want to be like you." Well, while this is flattering, the bottom line is, God only made one me and he made me for His unique purpose here on earth. No one else can do what I do because that was not His intention. However, He has gifted each of us (this includes you) with talents designed to be used for His glory. Be yourself. There is a specific group of people God has ordained specifically for you. While I may be able to communicate with them, my message will never resonate with them the way yours will because God has provided you with experiences and circumstances that will speak to their particular situation. Therefore as you make your presence known, make sure to relate those things which are part of your experience; your testimony. This is what people want to hear. Push you, not your ministry.

    2. Add Value - There are lots of ways to provide value to your online connections. Share great industry news stories and funny videos. Point them to other smart people with whom you think they should connect. Have a point of view on issues or trends and let them know about it.

    3. It's Not About You. Seriously, it's not about you. It's about God and everyone else. This is one of the hardest things to get people to realize when they start developing their online presence. Shine the spotlight on others. Celebrate their successes. Brag about them to your connections. Use social media networks to engage your people in ways that make them feel like the most important people on the planet. When you are a champion for others, an interesting thing happens. Others become a champion for you.

    4. Engage and Interact. If you write a blog, follow up with readers by commenting on their comments. Email those who comment and thank them for their time and insights. If you're on a social media platform, reach out and strike up conversations with people. In ministry connect with and build relationships with other ministries.

    5. Don't Broadcast. If your ministry sets up social media outposts simply to broadcast messages, you won't have much success. Your online ministry presence should NOT be full of posts about ministry resources (products) and ministry news. You shouldn't set up automatic direct messages on Twitter that basically say, "hey! click my junk and subscribe to everything I'm doing!" That turns people off immediately. On the flip side, it should also not contain content that only talks about Scripture. People don't care how much you know until they know how much you care. Teach them how to apply the Biblical principles in practical ways that will enhance their lives.

    6. Be Consistent. This is one of the most important aspects of building your online ministry presence. Participating consistently builds a stronger online reputation for your ministry and boosts your presence within social media circles. I make sure there is something placed on the web about the ministry or myself at least weekly. It may be an article, Facebook note, event listing, press release, blog post, tweet, or anything that will be picked up by the world wide web. And it doesn't have to be directly about myself or the ministry (i.e., I do interviews and articles with other authors, ministers, etc,) that bear my name in the by-line. This way I am assured that my ministry remains in the forefront.

    7. Don't Focus on the big names. You can gain knowledge about how to brand yourself, etc. by following and reading the blogs of some of the big guns. but don't spend a lot of time or effort trying to engage them online.They have so many people attempting to get their attention that their focus is stretched in several directions. Creating relationships with people who are up-and-comers is a better use of your time. Your ministry may want to target the biggest ministries but I'd recommend also targeting middle-of-the-pack and new ministries who are creating great content. It's easier to engage them and there's a good chance their readership will grow if they're producing good stuff.

    8. Don't worry about numbers. Spend your time focused on the content you're producing, not the number of blog visitors or Twitter followers you have today. By participating consistently and adding value, more people will find you and begin connecting with you. The numbers will come if you're doing the other stuff well.

    9. Everyone's watching. Remember that when you're about to write a nasty comment or blog post or Tweet or Facebook status update. Your reputation on your blog/website will follow you to Twitter and wherever else you go. It would be just your luck that somebody will pop off the wrong way about a stance you  may be taking on homosexuality, infidelity, adultery, or one of those "hot topics" and in that one moment of of weakness you decide to pop right back. It's in that temporary moment of insanity that Google's spiders will index your page and your tirade  could end up on the first page of results from a Google search of your name. Remember the enemy is always on his job.

    10. Experiment. When you do share links to your latest blog posts on Twitter, do it at different times of day and pay attention to which times you received the most traffic. That may give you some insight into when the majority of your followers are online and shape what time you send future tweets on behalf of yourself or your ministry.

    Hope this helps. Till next time

    Evangelist Cheryl

    Cheryl DonovanContributing Author
    Cheryl’s ministry in now internationally known and oversees 10 churches in Kenya. Cheryl is available for ministry coaching with those in the development stages of ministry. She can be reached at or by calling 832-525-0651

    ShaChena Gibbs, Real Sisters Rising
    Entrepreneur, Speaker, Mentor, and Small Business Educator, ShaChena Gibbs is helping women across the US with starting a successful business from home. ShaChena Gibbs is the Founder of Real Sisters Rising, LLC an award winning National Organization for Women Entrepreneurs.

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